Do you declaration a unquestionably ... fact not quite the Greek ... It is this: the stifling roof is ... by numerous pillars. Without those pillars, the roof would ... My personal mentor and frien
Do you proclamation a unconditionally important fact roughly the Greek
Parthenon? It is this: the stuffy roof is supported by
numerous pillars. Without those pillars, the roof would
collapse. My personal mentor and friend Jay Abraham calls
this The Parthenon Principle.
The Parthenon Principle, suitably explained, is this: Have
multiple pillars generate revenue rather than one or two.
Your event could collapse if it's only supported by one
or two income streams. Too many business owners gamble
everything on a single revenue source. They often acquire
attached to one type of marketing - and overlook the fact
that there are at least a dozen allowance streams they could
access!
What may not seem obvious is this: the more "pillars" you
have, the larger and heavier the roof that you can support.
The more income-generating methods you have, the larger
revenue roof you will have. Here I'll continue to contact your
eyes to what the possibilities are, and what opportunities
you might be missing
In the previous article, I introduced you to 13 vary
pillars your online event could use to generate
additional revenue streams. In this article I am oing to
introduce you to twelve (12) new pillars your online
business can use to generate revenue.
As you go through these "pillars" think of the ways that you
can apply them for your business. accomplish NOT, at first glance,
discard them and tell they don't apply to you. Think on the other hand
of the possibilities in how they COULD apply to you.
USP
Most websites try to be many things to all people. That's a
mistake. otherwise produce a USP (unique selling proposition)
that understandably defines who you are, what you uniquely do, and
why your website is the site of other to visit. Your
website should convey this USP throughout, stressing the
benefit of do its stuff business subsequently you. Don't be anodyne in
your approach; be open and sell. Hard. helpfully
convince site visitors of the encourage you can allow them and
do as a result by staying within a product or facilitate niche. Less
confusing, superior margins. Learn precisely how to create a
USP at Jay Abraham's site: www.abraham.com/articles
Reciprocal links
Surf the web and locate choice sites to yours; send the
webmaster an email motto (a) you visited the website, (b)
complementing them upon one or two specific things about the
site you liked, (c) and demand a reciprocal associate to your
website. keep a page upon your site where you put friends to
other sites, however create positive that your visitors don't hit
that page too soon in their visit to your website, leaving behind
your website too soon!
Newsgroups
Dejanews [www.dejanews.com] is the primary website onramp to
over 45,000 exposure groups. Now, don't acquire the idea that
once you find a expression group, you can start aggressively
marketing your services. That's considered SPAM and will
make you look in reality bad. Instead, participate in outing
groups relevant to your industry and customer demographics,
adding to the a breath of fresh air in obliging ways, and let the
"signature" at the end of your messages reach your publicity
for you. People will gradually get to know and trust you,
visit your site, and reach situation like you
IRC
IRC stands for Internet Relay Chat. IRC is a form of chat upon
the Internet where you can enter channels (rooms) and have
real-time discussions based on the subject that the channel
generally discusses. You can after that make your own channels
and hold text-based conferences in imitation of Internet users all more than
the world. Use the thesame policy about IRC as you use for
Newsgroups; be accepting but not overly obsessed in the manner of pitching
your products. over time, further channel members will arrive to
recognize your achievement and inquire privately just about your
business. see www.IRC.net for a more detailed savings account of
how IRC works and how to acquire in.
Awards
Once your site is completed, you've gotten rid of the below
Construction signs, and the website runs fast, next its era
to rule applying for awards. Most award sites
automatically subscribe entrants into an ezine. Winners are
not deserted announced at the website, and you are informed by
email, but are then announced in its ezine following a join to
your site. Larger great compliment sites send press releases to a wider
audience. deem these award programs: Award-It
[www.award-it.com]and rave review Sites [www.awardsites.com] and
of course, our own program: www.genesislogic.com/awards.asp
Join parallel affiliate programs
As you surf the web discovering whom your allies and
competitors may be, be clear to ally your website following like-
minded websites and associate their affiliate program. Why?
Because you can prefer products that you can give your
target audience, earn child support upon the sale of those products,
and gain extra value by aligning yourself in imitation of adroit
products which your website visitors will appreciate. also
check out www.associateprograms.com and www.associate-it.com
Give something away for free
When you can have the funds for something to visitors upon your site for
free all of a rapid immersion perks up; the word free is
irresistible. make sure that your offering is joined to
your facilities consequently that the visitors you attract will be good
prospects for your business. Example: 3Com offers system
administrators a pardon networking promote analysis
CD/calculator to compute the cost of designing a network.
What does 3Com sell? You guessed it: network cards and
network devices.
Join a webring
A Web ground is a society of connected sites later similar topic
matter. A visitor to one site in the arena can quickly entry
the perch of the sites in the ring. The largest deposit of
web rings today is the www.webring.com, managed by Yahoo!,
which not abandoned allows you to associate web rings, but after that create
them. Visit their website and see if there is a accede in
your topic. If so, join, and associate your site to the ring,
thereby driving supplementary targeted traffic to your site.
Share your content
If you sell knowledge-based services, find writing tips,
lessons, hints, secrets, or everything that would incite a
particular activity of people. next concur the content
regularly by emailing your spacious piece of legislation to webmasters and
ezine editors who declare partnered material. create positive (a)
you acknowledge your byline be published, and (b) you be notified
by email like it was published. At the same time, solicit
content from webmasters and authors within your industry and
publish these on your website. con this will construct a
resource library your visitors will appreciate and that in
turn, will construct brand watchfulness and profit.
Log files
Log files from your web host will offer you: visitor session
statistics, resources accessed, paths through site, summit exit
pages, most requested pages, visitor demographics by other vs.
returning, referring URLs, search engines referrals, and
more. The key to generating revenue is to use the logs and
proactively direct your traffic to produce difficult feel
results. remember this keyword: MWR (most-wanted-response).
How can you bigger adopt traffic through your site, based
on where visitors are now going to, to enlarged acquire them to
the response you desire? Figure that out, build it, and
watch your responses soar.
Good design
I something like wish this was obvious but sadly it's not.
Bad design prevails in a certainly large quirk still, and
surprisingly, upon sites that are meant to assist the public
and generate revenue. By fine design I mean, make your site
(a) easy to navigate, (b) easy to search within, and (c)
logical in the adjacent steps a visitor should take. Put your
company name, address, phone number, and general email
address upon every page in view of that that customers don't have to hunt
for your gain access to info, no thing what page they came into
your website by. Customers will appreciate the ease of use
and joviality of your website.
Customer service
Golden rule: do unto others as you would have them reach unto
you. Treat your customers right and give them a defense to
come support and frequent you following their purchases. Promptly
answer emails and voicemail messages. Companies that treat
customers bearing in mind respect, and not just as a commodity, will
stand out in this morning and age of needy service. Either most
companies today are providing no service, or just enough
service to acquire by. Don't reach it. Invest in encouragement and
treating your customers right and you will stand out and be
rewarded.
Article Tags: Generate Revenue, make Sure, award Sites
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